blog.asurroca.com my personal blog

June 25, 2005

2 oz

Filed under: rants,work — Tags: , , , — Alfonso Surroca @ 2:26 pm

I happened across this complaint at complaints.com,

I just got back from the Starbucks at the Briarwood Mall in Ann Arbor, Michigan. I ordered a grande cappuccino with a shot of vanilla.

For my $3.45 I got a 16 oz cup with 7oz of coffee and 8 spoons of foam. Talk about expensive coffee.

Just how much coffee should you get when you order a grande? It would seem to me that you should get something close to 16 oz.

I will not be going to Starbucks again.

This is a complaint we get at Starbucks quite frequently.

First, I should note the common misconception that a beverage such as a latte or a cappuccino is just “coffee”. The espresso contained in your average coffee beverage is typically only 1-2 oz. In this person’s case, it’s 2 oz., or only 1/8 of the composition of the beverage. Whether or not the coffee itself is expensive is irrelevant because the espresso might account for literally pennies. The cost of the milk in the beverage is considerably more than the coffee. That’s why you can go to a cafeteria Cubana here in Miami and get about 2 oz. of espresso for somewhere around $.75. Because 2 oz. of espresso costs pennies.

Now, we’ve started with a 16 oz. beverage. Subtract the 2 oz. of espresso, and we’re at 14 oz. Take away the serving of vanilla syrup, and we’re left to account for 13 oz. This 13 oz. is foamed milk, poured such that once settled, it should be about half milk and half foam. This means the 7 oz. of milk and 6 oz. of foam in this example sound about right.

To answer this misguided consumer’s question, 2 oz. A 16 oz. cappuccino from Starbucks contains 2 oz. of espresso.

A final note: A cappuccino made in the authentic Italian style, e.g. a purist’s cappuccino, is only about 1.5 oz of espresso, with roughly the same amount of foamed milk, e.g. small enough to be served in a demitasse. The modern rule of thumb, however, is 1/3 espresso, 2/3 foamed milk.

No Comments

No comments yet.

RSS feed for comments on this post.

Sorry, the comment form is closed at this time.

Powered by WordPress