What began more than a decade ago with Florida’s landmark $11.3 billion tobacco settlement and subsequent (and successful) TRUTH anti-smoking campaign has become the Tobacco-Free Florida initiative.

Like the nation-wide spin-off of Florida’s TRUTH campaign, TheTruth, this new initiative is all about targeting teens, and therefore all about keeping up to date with social networking. So, it’s no surprise when I happened across a sort-of Twitter app called Qwitter, which is kind of like the MyMileMarker app, but for smoking. The idea is that you send a tweet out to @iquit telling how many cigarettes you’ve smoked, and the app will compile your posts into a graph to track how much you’re smoking.

It’s simple, and I hope, effective, since it’s a lot easier and natural for today’s teens to txt a quick numeric message to Qwitter than to just write it down. It’s good to know that someone’s out there, and if anyone is saved by Qwitter, it certainly won’t be the first person Twitter has helped.

Filed under: advertising, politics, technology on June 8th, 2008