blog.asurroca.com my personal blog

August 7, 2008

Walmart Misplaces its Asterisk

Filed under: advertising,business,design — Tags: , — Alfonso Surroca @ 12:00 am


First off, I’d like to welcome WAL*MART—er, Walmart—to 2005! It seems the neighborhood-munching behemoth’s nearly two decade old logo wasn’t friendly enough to represent the company in this brave new world. Second, I wonder how long it took to develop this logo. Ten minutes? Fifteen? It probably took a year of focus groups consisting of old people who think lowercase proper nouns are cutting edge.

Business Week had the details on this change last month, and Brand New had a more snarky take—e.g. I enjoyed it thoroughly.

At least Walmart kept the capital; the same can’t be said for AT&T’s 2005 logo change. Hey, Walmart is working on being more environmentally friendly. All they have to do now is stop mistreating their employees, and destroying small-town America, and they just might back up their friendly new logo. In the same way that AT&T stopped being evil the moment they changed their logo. Oh, wait, never mind.

1 Comment

  1. LOL must be an artsy folk thing. i dont see anything wrong with it * <–that’s my omage to the misplaced star

    Comment by Janette — August 21, 2008 @ 4:38 pm

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