Archive for the ‘advertising’ Category
Thursday, August 7th, 2008
First off, I’d like to welcome WAL*MART—er, Walmart—to 2005! It seems the neighborhood-munching behemoth’s nearly two decade old logo wasn’t friendly enough to represent the company in this brave new world. Second, I wonder how long it took to develop this logo. Ten minutes? Fifteen? It probably took a year of focus groups consisting of old people who think lowercase proper nouns are cutting edge.
At least Walmart kept the capital; the same can’t be said for AT&T’s 2005 logo change. Hey, Walmart is working on being more environmentally friendly. All they have to do now is stop mistreating their employees, and destroying small-town America, and they just might back up their friendly new logo. In the same way that AT&T stopped being evil the moment they changed their logo. Oh, wait, never mind.
Thursday, June 12th, 2008
While driving home one night, I encountered a lot of road construction, and noticed that the various flashing lights were vaguely in sync with the beat of the music. Music: “Beat Connection” by LCD Soundsystem.
Monday, June 9th, 2008
So, at this year’s WWDC, the Apple folks announced that .Mac is being replaced with a new service called Mobile Me. They’re still charging $99 a year for 20 GB storage, push e-mail, and and over-the-air syncing between iPhone and Mac or (gasp) Windows PCs…you know, mostly the stuff that Windows Mobile and BlackBerry phones do for free.
Anyway, some people seem to love calling Windows Vista the next Windows Me (read: an in-between-versions OS that was mostly forgotten), and Apple likes accusing Windows Vista of copying OS X. So, why on Earth did Apple choose a logo that sickeningly resembles the Windows Me logo?
Oh, also, I found it pretty interesting to see an OS X computer and a Vista computer happily side by side in Apple’s photos for the Mobile Me service.
Sunday, April 20th, 2008
When designing a layout, one usually uses placeholder images to get a better idea of where every piece of content will go. The placeholder images are not a part of the final product, so the quality and content isn’t especially important. That is, unless one happens to forget to replace the placeholder image with the final artwork.
Such was the case with the box art for Nintendo Wii game Okami. Kotaku has a write-up on this embarrassing oversight. As someone working in the industry, and a sometimes scatter-brained person, I can understand how this would happen. I would even wager as to how this image ended up on the game’s box art: a looming deadline and a rushed graphic design department.
Wednesday, April 9th, 2008
So, I’m minding my own business, reading Slate, and see one of those “family killed by ninjas, need money for karate lessons” pictures off to the right of the page. Then, I see it is an advertisement for life insurance. Oh, and the article in question was about John McCain visiting Mo Udall on his deathbed. Deathbed? Life insurance? Get it?
Here is the ad in question:
Tuesday, September 12th, 2006
I don’t usually do link posts, but, this one’s special: it’s a freebie!
Maybe you’ve heard of the Jimi Wallet (think wallet2.0). Well, now’s your chance to grab one for free! Join the Chase+1 group on Facebook (account required to view page), add the Jimi Wallet, go to checkout, and you’ve got yourself some truly awesome free swag. Quick, before the Digg effect kills the offer!
Friday, March 3rd, 2006
If you've spent any time around Volkswagen or auto forums (or even digg!), you might have noticed some buzz around the new ads for the MkV GTI. While the lion's share of talk has gone to the "Project Fast" ads and its creepy little rabbit mascot (including its propensity to fetch absurd bounties on eBay), Volkswagen has recently launched an arguably better branch of their GTI advertising with the "Un-pimp My Ride" series of television commercials. (more…)
Saturday, February 18th, 2006
Have you noticed your screen real-estate shrinking?
Years ago, networks began placing their network IDs as digital on-screen graphics, nicknamed "bugs", small watermark logos that often appear in the lower right-hand corner of the television broadcast. These began as innocuous, only mildly obtrusive logo watermarks which popped up infrequently during broadcasts to remind viewers which network they were viewing. In an era before time-shifted set-top boxes and on-demand digital cable broadcasts, these little logos did provide some measure of benefit to viewers, allowing channel-surfers to know precisely what network they were watching in an instant. This was how these "bugs" became a Trojan horse for advertising. (more…)