blog.asurroca.com my personal blog

August 7, 2008

Walmart Misplaces its Asterisk

Filed under: advertising,business,design — Tags: , — Alfonso Surroca @ 12:00 am


First off, I’d like to welcome WAL*MART—er, Walmart—to 2005! It seems the neighborhood-munching behemoth’s nearly two decade old logo wasn’t friendly enough to represent the company in this brave new world. Second, I wonder how long it took to develop this logo. Ten minutes? Fifteen? It probably took a year of focus groups consisting of old people who think lowercase proper nouns are cutting edge.

Business Week had the details on this change last month, and Brand New had a more snarky take—e.g. I enjoyed it thoroughly.

At least Walmart kept the capital; the same can’t be said for AT&T’s 2005 logo change. Hey, Walmart is working on being more environmentally friendly. All they have to do now is stop mistreating their employees, and destroying small-town America, and they just might back up their friendly new logo. In the same way that AT&T stopped being evil the moment they changed their logo. Oh, wait, never mind.

June 12, 2008

Blip: In Sync

Filed under: advertising,music,video — Tags: , , , , , — Alfonso Surroca @ 9:48 am

While driving home one night, I encountered a lot of road construction, and noticed that the various flashing lights were vaguely in sync with the beat of the music. Music: “Beat Connection” by LCD Soundsystem.

June 9, 2008

April 9, 2008

Using a Meme to Sell Life Insurance? WTF?

Filed under: advertising,humor,news — Tags: , , , , — Alfonso Surroca @ 12:08 pm

So, I’m minding my own business, reading Slate, and see one of those “family killed by ninjas, need money for karate lessons” pictures off to the right of the page. Then, I see it is an advertisement for life insurance. Oh, and the article in question was about John McCain visiting Mo Udall on his deathbed. Deathbed? Life insurance? Get it?

Here is the ad in question:

Accuquote ad brings the lulz

March 3, 2006

Un-pimp my Ride (Volkswagen’s GTI Ads)

Filed under: advertising,reviews — Alfonso Surroca @ 2:01 am

If you've spent any time around Volkswagen or auto forums (or even digg!), you might have noticed some buzz around the new ads for the MkV GTI. While the lion's share of talk has gone to the "Project Fast" ads and its creepy little rabbit mascot (including its propensity to fetch absurd bounties on eBay), Volkswagen has recently launched an arguably better branch of their GTI advertising with the "Un-pimp My Ride" series of television commercials. (more…)

February 18, 2006

Digital On-screen Graphics: Pop-ups for Television

Filed under: advertising,rants — Alfonso Surroca @ 12:29 am

Have you noticed your screen real-estate shrinking?

Years ago, networks began placing their network IDs as digital on-screen graphics, nicknamed "bugs", small watermark logos that often appear in the lower right-hand corner of the television broadcast. These began as innocuous, only mildly obtrusive logo watermarks which popped up infrequently during broadcasts to remind viewers which network they were viewing. In an era before time-shifted set-top boxes and on-demand digital cable broadcasts, these little logos did provide some measure of benefit to viewers, allowing channel-surfers to know precisely what network they were watching in an instant. This was how these "bugs" became a Trojan horse for advertising. (more…)

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