First off, I’d like to welcome WAL*MART—er, Walmart—to 2005! It seems the neighborhood-munching behemoth’s nearly two decade old logo wasn’t friendly enough to represent the company in this brave new world. Second, I wonder how long it took to develop this logo. Ten minutes? Fifteen? It probably took a year of focus groups consisting of old people who think lowercase proper nouns are cutting edge.
Business Week had the details on this change last month, and Brand New had a more snarky take—e.g. I enjoyed it thoroughly.
At least Walmart kept the capital; the same can’t be said for AT&T’s 2005 logo change. Hey, Walmart is working on being more environmentally friendly. All they have to do now is stop mistreating their employees, and destroying small-town America, and they just might back up their friendly new logo. In the same way that AT&T stopped being evil the moment they changed their logo. Oh, wait, never mind.
