blog.asurroca.com my personal blog

June 19, 2008

Albertsons, What a Tangled Web You Weave

Filed under: business,thoughts — Tags: , , , , , , , — Alfonso Surroca @ 6:54 pm

Can you spot the real Albertsons?

Logo and slogan for Albertsons IncLogo and slogan for Albertsons LLC

There are two Albertsons supermarkets near my home. I know exactly where they are, but out of curiosity I decided to go to albertsons.com and search their locations. Instead of a list of stores, I was greeted with the notice below:

“The ZIP Code that you have entered is in an area serviced by the Albertsons LLC family of stores. To read more about Albertsons LLC, read the press release explaining the distinctions in more detail.”

Apparently, in 2006, Supervalu, CVS/pharmacy, and Cerberus Capital Management got together to purchase Albertsons, Inc. In the deal, Supervalu and Cerberus split the Albertsons roughly 50/50, with Supervalu’s batch being spun-off as New Albertsons Inc. and Cerberus’ as Albertsons LLC.

Confusing customers, one market at a time

At any rate, I was directed to albertsonsmarket.com, since my area is apparently serviced by Albertsons LLC and not New Albertsons Inc. Only one of the two Albertsons near my home showed up in this site’s search, leading me to assume that the other one belongs to Supervalu. Well, that, and the fact that it’s suspiciously close to a Supervalu-owned Sav-A-Lot.

So, I’ve got two Albertsons stores run by two different companies in my area, and they’re as different as night and day. I will say that the Albertsons LLC store is clean and inviting, where the New Albertsons Inc. store is depressingly dollar-store-esque. I haven’t paid any attention on the prices, but I think I might start.

Actually, I probably shouldn’t bother. Just last week, Publix and Albertsons LLC announced that Albertsons will be selling 30 Central Florida locations to Publix come September.

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